Louis Marx & Company collectible toys
Louis Marx and company was a well known American Toy manufacturer from the years 1919-1978. Marx’s toys consisted of toy soldier’s, toy guns, action figures, dolls, toy cars and toy trains. The logo of the company had the letters “MAR” in a circle with an X through it, which resembled a railroad crossing sign. Although Louis Marx and company itself is largely forgotten by many, except toy collectors, a few toys still remain that are well known, such as: Rock’em Sock’em Robots, introduced in the 1960s and the Big Wheel ride on pedal toy which was introduced in the 1970s.
Louis Marx and his brother David founded the company in New York in 1919. Their main motto was “Give the customer more toy for less money” and “Quality is not negotiable,” it made the company highly successful. In the beginning, the company did not have product designs or manufacturing capacity. Marx then raised money, studying available products to make them cheaper and selling the product. Making these small changes, Marx was able to turn the toys into hits. He sold more than 8 million of his first two toys, the Alabama Minstrel Dancer and Zippo the Climbing Monkey.
During the 1920s Marx came up with a few of his own original toys, an example is the yo-yo, he didn’t invent the yo-yo but he made his own version. Marx sold an estimated 100 million of them and by 1922 Louis Marx and his brother David were millionaires.
In the 1950s Marx was the largest toy manufacturer in the world. He was also the initial inductee in the Toy Hall of Fame.
In 1972, he sold his company to Quaker Oats, who owns the Fisher-Price brand. The rights to some of his toys today are owned by several other companies. For example: Marx Big Wheel is owned by Kids Wheel, Inc., Rock’em Sock’em Robots is now claimed by Mattel.
Marx’s name has changed hands several times, knowing that they have similar names; today the Marx brand companies have no connection to the original Louis Marx and Company.